Description:

General Manager, Pineapple Valley Golf Club

Are you a hands-on, charismatic leader with proven success in luxury hospitality, golf lifestyle operations, and member engagement? Then, this is the role for you!

About the Club:

Pineapple Valley Golf Club is a premier 5-star golf and lifestyle destination located in Hua Hin, Thailand, renowned for our championship course, top-quality dining experiences, and strong international community. Our property features an 18 hole world-class golf course, elegant clubhouse facilities, a refined restaurant, vibrant Irish pub, and a high-end pro shop.

Annually, more than 40,000 rounds are being played by a mix green fee players and loyal members enjoying golf and the enthusiastic community. With 65% of our guests being high-net-worth foreign visitors and 35% affluent golfers from Thailand, we offer a truly global, yet locally rooted hospitality experience. We engaged Absolute Golf Services to support in the management of our golf club.  For more information, please visit the website: www.pineapplevalleygolfclub.com

Since the inception of our golf club, we have been awarded multiple times as the Best Golf Experience in Asia Pacific and named Best Golf Club in Thailand by international travellers, which is a testament of our focus to give our members and clients unmatched experiences.

We have strong ambitions to further grow our golf and lifestyle destination, and we therefore are seeking for an exceptional General Manager to lead Pineapple Valley Golf Club.

Key Responsibilities:

Golf & Club Operations:

- Oversee all golf operations, including course quality, clubhouse, pro shop retail, and member relations.
- Ensure course quality meets international standards year-round.
- Ensure alignment with international golf standards and guest expectations.
- Collaborate with the Head of Operations and Marketing on programming and events.

F&B & Experience Management:

- Maintain and elevate the reputation of all F&B outlets with strong operational oversight and customer service excellence.
- Lead special events (dinners, tournaments, corporate events) that enhance community loyalty and attract new business.

Business Management:

- Full responsibility for all departments (golf operations, F&B, retail, events).
- Develop and execute strategic plans, budgets, and KPIs to drive growth and profitability.
- Prepare and submit a comprehensive monthly performance report covering key performance indicators (KPI), profit & loss.
- Develop, implement, and maintain all Standard Operating Procedures (SOPs) for the Golf Club to ensure operational excellence and service consistency.
- Identify new revenue opportunities and partnerships.

Member & Guest Relations:

- Be a highly visible leader — a host and connector for members, foreign guests, and domestic clientele.
- Cultivate strong relationships with members, partners, guests, and the local community.

Leadership & Culture:

- Lead, mentor, and inspire a diverse team of hospitality and golf professionals.
- Foster a high-performance, guest-centric culture.
- Ensure training, development, and staff retention practices are in place.
- Uphold Pineapple Valley’s reputation for excellence, innovation, and service.

Qualifications:

- A bachelor’s or master’s degree in hospitality, business management, or related field.
- 10+ years of experience in senior leadership in luxury golf resorts, country clubs or 5-star hospitality.
- Experience in leading teams in Asian countries is an advantage
- Deep understanding of golf operations, high-end F&B, and members & guest experience management.
- Strong financial acumen and operational discipline.
- Proven ability to lead multidisciplinary teams and drive financial performance.
- Exceptional interpersonal and communication skills.
- A natural host with a service-first mindset and attention to detail.
- Fluent in English; Thai language a strong asset.

Role Benefits: 

- Competitive executive compensation and bonus structure.
- Dynamic work environment in one of Thailand’s most beautiful regions.
- Opportunity to lead a top-tier club with global recognition.
- Long-term career development potential in an ambitious, forward-looking organization.
- Relocation assistance will be provided, if required.

Application process:

Please apply highlighting how you would make a significant contribution, your motivation for seeking the post and relevant experience, an up-to-date CV, details of your current remuneration and ability to relocate if necessary.

Please contact Ian Timberlake – e: ian@timberlakegolf.co.uk or m: +44 (0)7764 682018, no later than Friday 29th August 2025