Description:

Membership & Events Manager, Frilford Heath Golf Club

MEMBERSHIP & EVENTS MANAGER OPPORTUNITY AT FRILFORD HEATH GOLF CLUB

The Membership & Events Manager will be a member-centric and commercially astute professional with a genuine passion for building relationships and fostering a strong sense of community. Responsible for managing the full membership lifecycle, they will focus on deepening member engagement at every touch point, ensuring experiences feel personal, valued, and aligned with the club’s ethos. They will lead the Membership & Events Team, coordinate over 250 annual competitions and matches, and oversee golf day bookings and corporate partnerships, creating a warm, welcoming environment while driving revenue across multiple streams. With oversight of the club’s CRM, they will maintain meaningful connections, identify upselling opportunities, and support retention through thoughtful, consistent communication. The role requires a strategic mindset, balancing service excellence with the ability to meet targets, grow membership, and maximise event profitability. The ideal candidate will have a background in hospitality or membership-focused environments, with proven success in relationship-building, sales, and team leadership, along with strong organisational and communication skills.

ABOUT FRILFORD HEATH GOLF CLUB

Frilford Heath Golf Club, established in 1908 in Oxfordshire, is a highly regarded club known for its rich history and excellent facilities. It features three championship courses—Red, Green, and Blue—each offering unique challenges that attract golfers of all skill levels. The Red and Blue Courses have hosted numerous prestigious tournaments, while the Green Course is popular amongst the members. The clubhouse, recently refurbished, combines traditional charm with modern amenities and serves as a welcoming hub for members and visitors alike. The club is highly regarded within the golfing community, having hosted significant events such as the Brabazon Trophy, Regional Open Qualifying, and the European Tour Q School, showcasing the quality of its courses and club.

FRILFORD HEATH GOLF CLUB BY THE NUMBERS

- Approximately 1,530 members in all categories
- £2,200 Joining fee for full member
- £3,300 Annual subscriptions for full member
- Approximately £4.90M total revenue
- Approximately £2.65M total membership revenue
- Approximately £900K total food and beverage revenue
- The club operates a roll-up tee time system
- Approximately £650k in retail, lesson, and hire equipment revenue
- Approximately a team of 80, including casual contracts
- Direct reports: 2

MEMBERSHIP & EVENTS MANAGER POSITION OVERVIEW

The Membership & Events Manager will oversee all aspects of membership and events with a strong focus on building lasting relationships, enhancing member engagement, and delivering exceptional, personalised experiences throughout the entire member journey.

KEY RESPONSIBILITIES

- Champion member engagement by cultivating a sense of belonging, proactively encouraging participation in club life, and creating opportunities for meaningful interaction.
- Manage the full membership lifecycle, including proactive handling of enquiries, a seamless joining process, annual renewals, and strategies to improve retention.
- Build strong personal relationships with members to enhance their overall experience, support loyalty, and identify opportunities to upsell services, event bookings, and additional memberships.
- Deliver clear and consistent communication, including surveys, updates, and outreach to warm leads and new members.
- Oversee the Club’s CRM system to ensure effective enquiry handling, pipeline management, data accuracy, and service follow-through.
- Drive revenue across individual memberships, corporate partnerships, golf days, and private events, working closely with the club’s marketing agency on campaigns and repeat business.
- Manage golf day outreach and bookings, ensuring a high standard of service and strong conversion and rebooking rates.
- Oversee the planning and administration of member competitions and handicaps, including event setup, closing, results, and management of the full member event diary of 250+ fixtures annually.
- Identify and support members’ broader needs, encouraging use of the club’s facilities for personal and professional events.
- Benchmark performance against leading clubs to ensure best-in-class delivery and strategic positioning.
- Collaborate with the Director of Golf & Operations and senior team to deliver a consistent and values-led member experience.
- Lead, support, and develop the Membership & Events Team with clear expectations, motivation, and alignment to club culture.

CANDIDATE EXPERIENCE & SKILLS

- Experience in a customer-facing or membership-based environment, ideally within a club, hospitality, or lifestyle setting.
- Commercial awareness with a track record in member engagement, sales growth, and retention.
- Highly organised with a process-led mindset and strong attention to detail.
- Personable, flexible, and confident in building genuine member relationships.
- Agile and dynamic, with the ability to balance daily operations with longer-term strategy.
- Excellent communication skills – verbal and written – with an approachable and professional style.
- Strong administrative competence, particularly in managing diaries, events, and competition logistics.
- Skilled in CRM and reporting systems, with the ability to use data to drive performance and service improvement.

EDUCATIONAL QUALIFICATIONS

Industry certifications such as CMDip, CCM or PGA are encouraged but not required.

SALARY AND BENEFITS

Salary is commensurate with qualifications and experience.

INSTRUCTIONS ON HOW TO APPLY

Please upload your CV and cover letter in that order using the link below.  You should have your documents fully prepared to be attached when prompted for them during the online application process.  Please be sure your image is not present on your resume or cover letter; that should be used in your LinkedIn Profile.

Prepare a thoughtful cover letter addressed to the Managing Director of Frilford Heath Golf Club, Russell Stebbings and clearly articulate your alignment with this role, why you want to be considered for this position at this stage of your career, and why Frilford Heath Golf Club and the Oxfordshire/Abingdon area will be beneficial to you, your family, your career, and the Club if selected.

You must apply for this role as soon as possible but no later than Wednesday 13th August 2025 Candidate selections will occur in early-mid August 2025, with the first Interviews expected in mid-August 2025 and final interview a short time after.

IMPORTANT:  Save your resume and letter in the following manner:

“Last Name, First Name – Resume” &

“Last Name, First Name – Cover Letter – Frilford Heath”

(These documents should be in Word or PDF format)

Note: Once you complete the application process for this search, you cannot go back in and add additional documents.

Click here to upload your CV and cover letter.

If you have any questions, please email Michael Herd at michael.herd@kkandw.com or Patty Sprankle at patty@kkandw.com

Lead Search Executive:

Michael Herd

Head of International Search & Consulting, KOPPLIN KUEBLER & WALLACE

O: (833) KKW-HIRE, ext. 710 – United States

M: +44 (0) 7903 035312 – United Kingdom

michael.herd@kkandw.com