Roddy Williams, a seasoned professional in the golf industry, has been named head of content and media. In this role, Williams will lead Azalea's existing content team while managing a portfolio of key accounts. With a remarkable 22-year career at the European Tour Group and Ryder Cup, Williams has earned widespread respect in the industry. Most recently, he served as director of communications for the international non-profit GEO Foundation for Sustainable Golf.

Azalea’s team has also been strengthened with the arrival of Chris Beeson as an account manager. Beeson brings experience from his role at British Airways Holidays and his tenure as UK project manager for the award-winning brand Your Golf Travel. A talented golfer, Beeson has been a PGA professional since 2006.

These appointments follow a period of growth for Azalea, which last year welcomed Damian Urwin as an account manager and Alana Burnett as lifestyle content manager. Urwin joined after a six-year stint at Your Golf Travel and a role as market manager for Agoda, a leading online travel agency. Burnett, meanwhile, brought extensive experience in travel and hospitality, including a managerial position at Four Seasons Hotel Hampshire.

Sean Noble, managing director at The Azalea Group, said:

"We are delighted to make two very strong additions to the team as the business continues to grow following an extremely successful 2024.

“We have known Roddy for a very long time and feel he is the perfect fit to head up our content team.

“Our clients are also in very good hands with Chris, who already has a fantastic knowledge and experience of the sectors we operate in.

“These appointments continue some exciting recruitment following the arrivals of Damian and Alana last year. A warm welcome to all of our new additions as we look forward to a very busy and exciting 2025.”

Since its launch in 2006, Azalea has become one of Europe’s leading golf and tourism agencies, working with prestigious courses, resorts, and tourist boards. Notable clients include Apes Hill Barbados, Al Zorah City, Costa Navarino, Details – Hospitality, Sports & Leisure, Quinta do Lago, Terras da Comporta, Troon International, Trump Turnberry, and Verdura Resort.