LIV Golf and JCB Forge Partnership for UK Tournament

March 20, 2024

The breathtaking 17th green at the JCB Golf & Country Club, selected as the prestigious venue for LIV Golf's UK tournament scheduled for July.
LIV Golf and JCB, a leading global manufacturer of construction and agricultural equipment, have joined forces in a multi-year partnership to bring forth the much-anticipated LIV Golf UK by JCB event.

Set to take place from July 26-28 at the prestigious JCB Golf & Country Club, this tournament marks LIV Golf's return to the United Kingdom for the third leg of its 2024 season.

The collaboration between LIV Golf and JCB signifies a significant milestone, with the event being one of the first professional tournaments hosted at the remarkable JCB Golf & Country Club. Fans can expect to witness top-tier golfing action as renowned players, including Englishman Tyrell Hatton and 2023 Masters champion Jon Rahm, grace the Staffordshire course in their debut appearances with LIV Golf on UK soil.

Expressing his excitement, JCB CEO Graeme Macdonald stated, "We are thrilled to partner with LIV Golf and serve as the exclusive host of a UK tournament at the JCB Golf & Country Club in 2024."

Monica Fee, LIV Golf Senior Vice President and Global Head of Partnerships, echoed this sentiment, emphasizing the shared commitment to innovation and collaboration between LIV Golf and JCB. She remarked, "We're proud to collaborate with one of the UK's esteemed family-owned businesses to elevate this highly anticipated event and continue to engage fans worldwide."

The JCB Golf & Country Club, featuring a world-class course designed by Robin Hiseman of European Golf Design, stands as a testament to JCB's engineering excellence. The 7308-yard par 72 course, highlighted by its iconic 17th hole situated on an island, promises an unforgettable golfing experience for players and spectators alike.

Furthermore, JCB's involvement extends beyond the course, with its cutting-edge machinery showcased throughout the tournament grounds and special activations planned in the fan village.

Exclusive hospitality tickets for LIV X members will go on sale this Friday, March 22, providing access to premium experiences during the event. Fans are encouraged to sign up for LIV X to receive updates and access to hospitality tickets before the public release on Monday, March 25. Additionally, grounds passes for LIV Golf's festival-style events, featuring team and individual competitions, live music, and fan activities, will be available on LIV X in the near future.

The star-studded lineup for LIV Golf UK by JCB includes a host of golfing luminaries such as Jon Rahm, Brooks Koepka, Cameron Smith, Bryson DeChambeau, Phil Mickelson, and many more, promising an electrifying showcase of talent and competition.

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