Arccos and Titleist announce new global partnership

April 02, 2025

Arccos, the global leader in artificial intelligence powered golf performance tracking, and Titleist, the most trusted name in golf, are working together to help millions of players make smarter decisions, improve more quickly, and shoot lower scores.

Through this global collaboration, the Titleist community of golfers, known as Team Titleist, can now access an exclusive mix of data-driven insights, special offers, and other benefits from Arccos, golf’s number one game tracking platform.

Using Arccos’ unrivalled data set, which includes more than 1.2 billion shots tracked on the course, the partnership will initially focus on delivering new analytics, content and special offers to Team Titleist. Members of golf’s largest and most engaged loyalty programme can now elevate their game by visiting titleist.arccosgolf.com to claim their free Arccos Smart Sensors and a complimentary trial.

“Titleist is committed to enriching the experience of dedicated golfers through superior product performance, technological innovation, unmatched quality, and exceptional service,” said Mike Lowe, Vice President, Titleist Brand Management and Communications. “The partnership with Arccos expands our commitment to excellence by delivering artificial intelligence powered game tracking and data-driven strategy at the highest level. We’re excited to learn from Arccos’ data set and expertise to enable our consumer insights, product innovation, and fitting teams to enhance the relationship with our brand fans.”

As the Official Game Tracker of the PGA TOUR, Arccos insights are trusted by hundreds of thousands of golfers who have played more than 22 million rounds using the system in 162 countries. These include multiple major champions, FedExCup winners and Ryder Cup players, such as acclaimed data advocates and Arccos Ambassadors Matthew Fitzpatrick and Edoardo Molinari.

“Our partnership with Titleist presents an incredible opportunity to bring artificial intelligence powered game tracking to millions of dedicated golfers worldwide,” said Tom Williams, Arccos Executive Vice President and Head of Partnerships. “Together, we will use golf’s richest data set alongside the expertise of elite players and world class engineers to deliver groundbreaking insights. This collaboration will empower Titleist players to understand their game like never before and discover new ways to unlock their peak performance.”

Arccos’ recent innovations include its Link Pro shot tracking wearable, and the new A.I. Caddie, which is launching soon. A.I. Caddie features golf’s most advanced proprietary course strategy algorithms. Previously accessible only to the world’s best players, this tool was developed in partnership with Molinari, European Ryder Cup Team Vice Captain and analytics advisor to 40 leading tour professionals who are Arccos clients. It provides Arccos users with a precise, personalised, artificial intelligence driven strategy for every shot they take on any course in the world.

Arccos game tracking and the Arccos Link Pro are permitted for use under the Rules of Golf.

About Titleist

Titleist, Golf’s Symbol of Excellence, is the game's leading performance equipment brand, having earned the overwhelming trust of tour professionals, club professionals, competitive amateurs and dedicated golfers worldwide. The Titleist golf ball embodies superior performance, innovative design and technology, precision manufacturing and unmatched quality. Titleist has been the number one ball at the U.S. Open for 76 years and counting. Titleist also sets the standard for golf clubs through an unwavering commitment to performance, meticulous attention to detail, and as the game's leading club fitter. Titleist golf gear, including golf bags, headwear, travel gear, accessories and gloves, also delivers the performance and quality promised in every product that bears the Titleist Script.

For more information, please visit: www.titleist.com

About Arccos Golf LLC

Arccos Golf LLC is transforming the game tracking experience by combining artificial intelligence with real-time on-course data to deliver insights that help players maximise their potential. Listed among the “World’s Most Innovative Companies” by Fast Company, Arccos has the golf industry’s most comprehensive data set. Its official partners include Titleist, PGA TOUR, PING, Cobra PUMA Golf, TaylorMade, Srixon Cleveland Golf, Club Champion, EA Sports and Golf Digest.

For more information, please visit: www.arccosgolf.com

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