Titleist, the number one ball in golf, has launched a brand new Golf Ball Fitting App designed to help PGA professionals carry out quick, accurate and efficient golf ball fittings. The aim is to help golfers find the ideal Titleist model for their game.

The app combines golfer-specific information with launch monitor data gathered from 12 representative shots. These include a half-wedge, full-swing pitching wedge, 7-iron and driver. The data is then processed using a proprietary algorithm, developed through thousands of Titleist ball fittings, to deliver a personalised recommendation.

“Every day, we see the benefits of golfers finding the right flight, spin and feel for their games,” said Jeremy Stone, Senior Vice President, Golf Ball Marketing.

“The Titleist Golf Ball Fitting App gives us the scale to meet more golfers on the fitting tee and provide them an accurate golf ball recommendation that is unique to them.”
 
Key benefits

- Engages golfers with accurate and personalised results
- Easily integrates into coaching sessions and lessons
- Encourages premium ball purchases based on data
- Quick and easy to set up in just a few minutes

To get started, scan the QR code or visit:

https://acushnetgolf.box.com/s/m598ztdmr5c3juoqifq9ni1uvh2ug8ah

 Q&A with Andrew Buttar

Titleist Golf Ball Product Specialist Team Leader

How long does the fitting process take once the app is set up?

"You can find the Titleist golf ball with the best flight, spin and feel for your game in as few as 12 swings. The fitting process using the ball fitting app only takes about 15 minutes, hitting a half-wedge, full-wedge, 7-iron and driver."

What are the benefits for the fitter?

"The app helps fitters provide a better service and supports the sale of more Titleist golf balls. It can be used in various ways, such as structuring a warm-up session.

Rather than wasting good swings during warm-up, the app helps collect valuable data. It can also be offered as a standalone ball fitting service for club members. The golf ball is a crucial piece of equipment and all golfers would benefit from playing the right one for their game.

A golf ball fitting is often the ideal starting point before a full bag custom fit and it leads to a better overall experience."

What are the benefits for the golfer?

"Using the app provides an in-depth fitting experience and a clearer understanding of how their ball affects performance. It highlights the benefits of the right golf ball and how it can contribute to better scoring."

What other fitting options are available to Titleist partners?

"We have four dedicated Golf Ball Product Specialists covering the UK.

Titleist partners can access a range of fitting events. Those with an existing relationship with a Product Specialist can get in touch directly. Otherwise, they can contact their Area Sales Manager.

A Product Specialist can visit the club to deliver a fitting event, which could be based on Trackman data or structured as an educational session to connect with more members."
 
Case study: Bruntsfield Links Golfing Society
David Patrick, PGA Professional

"It’s a fantastic addition to our Titleist fitting toolset. The Vokey Wedge Fitting App has been a huge success, so it’s great to see similar technology introduced for golf balls.

Players are familiar with Trackman numbers, so anything that helps validate the process and adds to the experience is welcome and beneficial for business.

Ball fittings have been popular with our members and have worked well from a retail point of view. It’s another way to actively engage with golfers and enhance our member services.

The ability to fit a golf ball during a lesson is a major benefit and one I’ve already used effectively. As coaches, we always aim to improve consistency and ball flight. Being able to show real data that proves how the right ball optimises spin and trajectory helps players enjoy the game more."
 
Other Titleist golf ball fitting tools
In addition to the new app, Titleist offers several trusted methods for helping players choose the best ball for their game:

Tour-level fitting
The most detailed option, featuring on-course testing with a Titleist expert. The golfer hits a range of shots with different clubs while data is recorded using a launch monitor. The fitting expert then reviews the results to determine the best-performing ball.
Online Golf Ball Selector
An interactive tool that asks golfers about their game, typical conditions and personal preferences. It provides a primary ball recommendation along with a suitable alternative.

Golf Ball Selector | Find the Right Golf Ball | Titleist
 
For more information, please contact your Titleist Area Sales Manager.