What the Partnership Involves

As part of this collaboration, Rick Shiels will attend all 14 LIV Golf League events in 2025. His content will include familiar formats such as:

Break 75: Playing at LIV Golf venues during event weeks and aiming to break 75 on the same courses as the professionals.

10 Shot Challenge: Competing against top players from the league, starting 10 under par.

5 Man Scramble: Joining LIV teams for a 6-hole scramble format to determine which team can post the lowest score.

2 v 2 Matches: Hosting competitive matches featuring players from the league in a head-to-head tournament format.

The partnership is designed to introduce LIV Golf to new audiences through Shiels’ existing following while offering a closer look at the league’s approach to the sport.

Comments from LIV Golf

Adam Harter, LIV Golf’s Chief Marketing Officer, explained the reasoning behind the collaboration:

“Rick's creativity and passion for the game align with our mission to grow the sport and connect with a broader audience. Through his content, fans will have a chance to see a new perspective on team golf, the players, and the courses we showcase worldwide.”

TotShots Initiative for Young Golfers

In addition to event coverage, Rick Shiels will also launch TotShots, a new programme aimed at introducing children aged 3 to 5 to golf. Supported by a $50,000 annual contribution from LIV Golf, this initiative will feature games and activities designed to promote coordination, teamwork, and confidence in young players.

A Notable Move for LIV Golf

This partnership signifies another step in LIV Golf’s efforts to grow its presence in the golf world and bring fresh perspectives to the sport. While the collaboration may attract interest from new audiences, it has also sparked debate within the wider golfing community.

Fans of Rick Shiels and LIV Golf can expect a variety of new content throughout the year, offering a closer look at the league and its players while showcasing the unique features of its tournaments.