David Hunter, CEO and Founder of Shot Scope, stated: "This investment accelerates our mission to deliver game improvement technology to 60 million golfers worldwide. Throughout 2024, we plan to invest in infrastructure across the USA to support our retail and distribution partners. Golfers globally love our GPS, rangefinder, and shot-tracking technology, having sold products in 160 countries in 2023. Golf has experienced significant growth in the past five years, with people of all ages and demographics embracing the sport. Shot Scope helps golfers improve quickly, enhancing their enjoyment of the game."

With this Series B investment round, Shot Scope will expand its subscription-free, game-enhancing technology, including GPS wearables, laser rangefinders, and shot-tracking devices, to golfers globally. Coupled with Shot Scope’s mobile app and web dashboard, the company provides golfers with the tools they need to engage more deeply with the sport and enhance their skills.

Adam Barker of Guinness Ventures added: "Shot Scope’s innovative product and software suite is meeting strong market demand, positioning the company for significant expansion both domestically and internationally. As the lead investor, we are excited to support Shot Scope at this pivotal moment and continue being part of its growth journey."

Founded in Scotland, the home of golf, by CEO David Hunter, Shot Scope has become a trusted brand in the UK, with key buying groups, green grass retailers, and pro shops welcoming the brand into their networks. With products readily available across the UK, Shot Scope now aims to build the same trust on a global scale.

As part of its expansion, Shot Scope is relocating to new headquarters near Edinburgh to accommodate its growing team of marketing, sales, and customer service experts. This new site will support Shot Scope’s ambitious plans to scale operations and deliver game-changing technology to a global audience.

Shot Scope products are already available in major US retailers such as Dick’s Sporting Goods and PGA Tour Superstore. The brand continues to grow as it gains traction with green grass retailers in various states. Partnerships with organizations like the PGA of America’s Golf Retirement Plus program™ and TROON Golf Network have further bolstered Shot Scope’s presence and credibility within the US golf industry.

Shot Scope has also established a presence in Europe, Australia, and New Zealand, with retailers such as Dormy, Golfbox, Golf Warehouse, and PGC Group offering their game-enhancing technology to help golfers improve their skills.

In addition to its physical products, Shot Scope’s mobile app and web dashboard offer a range of free-to-access features for users, including aerial GPS maps for over 36,000 courses worldwide, more than 100 tour-level performance statistics, and MyStrategy, a data-driven strategy builder.

Christopher Kennedy, Director of Venture Debt at Virgin Money, commented: "Shot Scope is a leading technology business within the golf market and has been a valued customer in our venture debt portfolio of high-tech businesses for the past three years. We have built a strong relationship with the Shot Scope team and are pleased to provide this follow-on funding as the business